Make the rest of the process easy. Our two primary competitive advantages will be location and lower costs. Because of his extensive industry contacts, initial equipment inventory will be purchased at significant discounts from OEM suppliers as well by sourcing excess inventory from shops around the country.
Just make sure your sizzle meets your steak by providing clear, factual descriptions. While the outdoor tourism industry as a whole is flat, the park expects its number of visitors to grow over the next few years.
If your concept is too fuzzy, too broad, or too complicated, go back and start again. The following is how an Executive Summary for a bicycle rental store might read. Simply flesh out the highlights with more detail.
The economic outlook indicates fewer VA, WV, NC, and MD cycling enthusiasts will travel outside the region The park has added a camping and lodging facilities that should attract an increased number of visitors The park has opened up additional areas for trail exploration and construction, ensuring a greater number of single-track options and therefore a greater number of visitors The market potential inherent in those visitors is substantial.
As you develop your Summary you will naturally focus on the issues that contribute most to potential success. Refine and tighten your concept.
Also keep in mind this example focused on the rental business, so a description of products was not included. Financial Projections Blue Mountain Cycle Rentals expects to earn a modest profit by year two based on projected sales. Those employees will be attracted through competitive wages as well as discounts products and services.
We will also use online tools to better engage customers, allowing them to reserve and pay online as well as create individual profiles regarding sizes, preferences, and special needs. Acquiring the right location? Once your Summary is complete, you can use it as an outline for the rest of your plan.
The owner of the company, Marty Cycle, has over twenty years experience in the bicycle business, having served as a product manager for ACME Cycles as well as the general manager of Epic Cycling.
Most great businesses can be described in several sentences, not several pages. Company and Management Blue Mountain Cycle Rentals will be located at Mountain Drive, a location providing extremely high visibility as well as direct entry and exit from a primary national park access road.
More from this series: Your Summary can serve as a guide to writing the rest of your plan. Our projections are based on the following key assumptions: In this case the products and services are obvious, so including a specific section would be redundant.
Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well. Provide some sizzle in your Executive Summary Let your excitement for your idea and your business shine through.
Competitive Advantages The cycling shops located in Harrisonburg, VA, are direct and established competitor. In short, make readers want to turn the page and keep reading.
While it can be tough to fit on one or two pages, a good Summary includes: The Executive Summary is often the make-or-break section of your business plan. What ranks high in terms of importance? Your business plan walks the reader through your plan.
So think of it as a snapshot of your business plan. Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following.
Our location is also a key disadvantage where non-park rentals are concerned. Our primary strategy is to develop Blue Mountain Cycle Rentals as the most convenient and cost-effective rental alternative for the thousands of visitors who flock to the area each year.
Once underway we will expand our scope and take advantage of high-margin new equipment sales and leverage our existing labor force to sell and service those products. Then work to accomplish your secondary objective by focusing on your readers. Introduction Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest.
Work hard to set the stage for the rest of the plan.Business plan executive summary for first introduction to investors.
Business plan executive summary for first introduction to investors. menu. Sample Executive Summary for Investors. Business plan executive summary for first introduction to investors. by Marty Zwilling Founder & CEO, Startup Professionals, Inc.
The Executive Summary will be the first document in your business plan. This one- to two-page write-up provides a brief overview of the most important components of your business plan.
The Executive Summary might sound like one of the simplest components of the plan – and in some ways, it is. The first part of your business plan that anybody will see is the executive summary. It’s a brief look at the key elements of the whole plan—and it’s critical.
The executive summary should. The summary must cover all the key topics in a full business plan, including the following, in this order: 1.
Lead with a painful customer problem and how you solve it. This is your elevator pitch and customer value proposition, and is your key to getting an investor to read even the remainder of the summary.
Skip any history lesson and your vision to. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a.
If the purpose of your business plan is to entice investors, for instance, your executive summary should focus on the opportunity your business provides investors and why the opportunity is special.Download