Driven by itsstrong consumer-focus and innovative spirit, the company has been the market leader inpaints since APL has its presence in almost all the segment through its brands Royale in the premium segment, Apcolite in the mid-segment, Gattu, Tractor, Utsav and 3- Mango etc.
It has presence in decorative and industrial coating segment of the paint business. Another wholly ownedsubsidiary, Asian Paints Industrial Coatings Limited has been set up to cater to thepowder coatings market which is one of the fastest growing segment in the industrialcoatings market.
It has set up a Signature Store in Mumbai where consumers are educated on coloursand how it can change their homes. Asian Paints has always been ahead when it comes to providing consumer experience. AsianPaints operates in 17 countries and has 23 paint manufacturing facilities in the worldservicing consumers in over 65 countries.
AsianPaints manufactures a wide range of paints for Decorative and Industrial use. In Decorative paints, Asian Paints is present in all the four segments v. The group has an enviable reputation in the corporateworld for professionalism, fast track growth, and building shareholder equity.
Vision Asian Paints aims to become one of the top five Decorative coatingscompanies world-wide by leveraging its expertise in the higher growthemerging markets.
Today it is double the size of any other paint company in India.
Asian Paints is the only paint company in the world to receivethis recognition. Simultaneously, the company intends to build long termvalue in the industrial coatings business through alliances with establishedglobal partners Mission To be the worlds largest decorative paints company worldwide and to be fifth largest manufacturing company worldwide.Case Study Prepared by Asian Paints Limited: While going through the daily complaints reports, Amit Syngle (President Sales and Marketing) came across a complaint registered by Mr.
Bose. The complaint was pertaining to one of the texture paint finishes offered by Asian Paints Royale. Asian Paints Ltd. International Architecture Case Solution,Asian Paints Ltd. International Architecture Case Analysis, Asian Paints Ltd. International Architecture Case Study Solution, President of the Asian Paints Ltd., the largest paint manufacturer in India, was wondering how he could improve the way the international division of the c.
Asian Paint CASE STUDY - Free download as Powerpoint Presentation .ppt), PDF File .pdf), Text File .txt) or view presentation slides online.5/5(1). CASE STUDY Asian Paints Ltd.
Asian Paints improves customer interactions, loyalty, and organizational productivity with unified solution from Aspect.
Asian Paints is the only paint company in the world to receivethis recognition. Forbes has also ranked Asian Paints among the Best under a Billioncompanies in Asia In06 and 07, the company has come a long way since its small beginnings in Financial Management Course Professor: Sandy Petersen Final Term Paper Financial Analysis of Asian Paints Submitted by: Varun Vikram Financial Management Fall Engineering Management.Download