Other rhetoric devices are found to enhance the effectiveness on promoting the paint in this advertisement, for example repetition of a certain words, homonym and resonance.
For the first art, it is successfully presented to readers. It is successful in convincing readers that they are determined on manufacturing a paint that is perfectly suitable and healthy for everyone. An example can be found on the right of the fourth page.
The specific biological terms for bacteria raise a sense of the profession and reliability while reading it. Comparatively speaking, the appeal of emotion is much irresistible and powerful than that of logical that can attract people to consume.
Even though some may have little knowledge about those terms, people could get a brief understanding on how many specifically bacteria can resist by this paint.
Under both the western and orient traditional family concept, these people are of utmost important and should be treated with special and intensive care. However, the environmental friendly part is unfortunately missing from this writing which causes the loss of balance between the two focuses.
Majority tends to look at the figure before words.
Homonym means the same word is used that contains 2 different meaning within the line. The smiling face of the mother-to-be and the active poses of others imply satisfactions towards the product and possibly the activity also. On the other hand, the images within the poster also contribute much on this section.
In this piece of advertisement, rhetoric devices, including logos and pathos, are used to persuade readers to consume the product which is explained below.
We will write a custom essay sample on Analysis on Nippon Paint Ads or any similar topic specifically for you Do Not Waste HIRE WRITER With these caring missions, the unique selling point of the brand is odour-less, and low degree of formaldehyde released, which helps sustaining healthy lives of both human and environment.
Moreover, people nowadays are more aware of the safety issue of each consumer products, especially for those one would contact with every day. The possible target audience is health-conscious parents, especially pregnant mother or having young children. The repetition assists to deepen the impression of this outstanding point which cannot be found in other products.
It is better to arrange her to paint with other family members to strengthen the family bond. It is skillful to use number instead of words to present this information because of its eye-catching effect.
Comparing to text, photos are more appealing, conspicuous and memorable. Most importantly, the image suggests a family can be closely bonded together by the activity of painting a wall. Statistic and special terms are powerful devices to enhance its selling points significantly.
High quality of lives and environmental friendly are of their main concerns. The concept of family-conscious is also clearly shown, no matter in the texts or images. In the first page, the absence of second-person pronoun gives a sense of distance to the readers.
After reviewing the content and rhetoric devices Nippon Paint employed in this piece of promotional writing, the evaluation of the effectiveness of the writing is as following. People would therefore provide the best for them at all cost. Their health conditions and feelings are the top of concerned.
On the other hand, it is referring to a fruitful and special character or distinguishing quality of lives. If someone just takes a quick look on this poster, he or she would immediately associate it to the topic of family bond and healthy life due to the existence of a pregnant woman and children.
However, with the image of wall and the color card, the intension of this sentence is clearer. It seems to convey a message that the painting is not suitable for her and she is seemingly excluded from her family members. For the images part, there are only 3 family members painting on the wall, but not the pregnant mother.
As mentioned on the first paragraph, there are two main messages that Nippon would like us to focus on, the high quality of human lives and environment friendly. For resonance, it is a rhetorical device that requires readers to look at the relation between the picture and words, which are tightly bonded to present the idea together.
To reach the target audiences widely, Nippon paint mainly employs TV advertisement to promote its products, printed poster, catalogue and outdoor billboard can also be founded in the market in advance. The present of these figures enhances the reliability and authorization of the paint.Relate to Nippon paint, the problem Introduction to Nippon paint, history, main focus, growth and market share Explain the vulnerability, how Nippon largely exposed to the market (related to Nippon Steel),housing industry The solution to the strategic hell.
Paint Nippon paint is the largest paint manufacturer within Asia nowadays, which is established in Japan since With more than years of experience in paint technology, they are profound in producing a variety of paints like emulsion, wood, metal and spray paint to suit different customers’ needs in several areas, for example.
Jul 21, · Nippon Paint Indiaviews Nursery Rhymes & Songs For Babies by ChuChu TV S1 • E1 Phonics Song with TWO Words - A For Apple - ABC Alphabet Songs with Sounds for Children - Duration: Apr 30, · Find our more about our paint products by browsing through each interior space and exterior surface.
You can also take a degree walkthrough tour and experience paints like never before. SWOT Analysis Sum Up Since Nippon’s paint decent strengths and opportunities in the market, its market share is increasing and it is expanding its network rapidly, so the situation tells us that Nippon’s paint is adopting and implementing on Growth Strategy.
Analysis on Nippon Paint Ads Essay Assignment 1 – Critical Analysis Name: Lee Ka Man, Kayley Class: EN SID: Lecturer: Allan Johnson Product: Nippon Paint Nippon paint is the largest paint manufacturer within Asia nowadays, which is established in Japan sinceDownload